Member to Member Discounts & Freebies

Members offer special discounts on their service to our Wise Chick Pro Network members. If you have an offer for our members, send an email to info@wisechicknetwork.com

  • Wise Chick Coaching – You’ll enjoy a 15% discount on our bi-weekly private sessions calls, focused on your business. Each call is one hour. Minimum (3) month commitment is required.
  • 15% off Wise Chick Consulting – Fully customized hands on business process improvement. Action to Profit is a (90) day high intensity program is only those who are ready to change the direction of their business, increase their profits and build the successful business they dream of.
  • 15% off Wise Chick Marketing Services – A fully customized automated lead generation and customer engagement program to build a better business, faster.

Do you love to write and share content?

In today’s world, the modern age of marketing is all about sharing. “Share what you care about, with who you care about.” Now, doesn’t that just sum it up?!

We’d love it, if you would share your blog posts with your Wise Chick Pro Network tribe. You can post directly or share a link from your own blog post.

Your blog posts are limited to your business, industry, products and services. Keep in mind, the 80/20 rule, as it applies to most everything in life – posting too. Keep it all about sharing information for 80% of the time and sales 20%.

Note – Wise Chick reserves the right to remove posts that it deems improper in any way.

Click here to submit your posts. 

Dear Wise Chicks,

I wanted to share with you what I’ve found to have the greatest impact in the transformation to a successful business;

  1. FOCUS. Clearly define your company’s vision and values and align them with yours. Post your mission statement for all to see, including you. Each time a decision needs to be made go back to your vision and values.
  2. Establish strong financial controls. Doing so produces a solid foundation to grow on and reduces the risk of failure. Knowing your numbers protects you from poor decision making, expensive loans and even theft. Know where every penny is going.
  3. Create operational excellence. Streamline your systems and improve your efficiencies. Every dollar of improvement will result in greater business equity.
  4. Document your procedures. The hallmark of a successful business is consistency and quality control.
  5. Protect your brand. By reputation and legally. Don’t forget trademarks, names, designs and methodologies.
  6. Increase sales by improving your value. Yes, this is an obvious to do, but it’s important to remember big companies can deal with challenges much easier than a small one. Referral business can grow your business by leaps and bounds – just ask.
  7. Reduce your employee turnover. An employee could be the one and only contact with your customers. Be sure you hire the right person, set good expectations and train them based on your company’s vision and values.
  8. Know your competition inside and out. Who are they, what do they offer and what are their growth plans. Keep your friends close. Keep your competition closer.
  1. Adapt your products and services by knowing your customer’s living and buying habits. A customer survey may be a helpful tool.
  2. Avoid competing on price. Your customers should choose you because of the value that you provide and the expertise you offer. If you have adapted your products, services and business model to speak to your ideal client price should seldom be a factor in your sales process.

I’ll admit staying focused is more of a challenge than ever. But here are few key action steps I use to achieve my big picture goals.

  1. Don’t forget your “WHY”.

If you don’t know why it’s important then the goal won’t connect with you on a personal level, it won’t be important and it’s unlikely you will achieve it. Write down what will have improved when you achieve your goal. How will it feel when your goal has been accomplished?

Sometimes a picture is worth a thousand words – hang a picture at your desk to remind you of the importance of your goal.

  1. Create a task list and checkpoints to measure your progress. Here’s a short list
  • Who do you need to contact? Make a list. Use your social media resources to connect.
  • What do you need to do? Create a specific time line.
  • What do you need to learn? Research your objective. Google and LinkedIn resources can be very helpful.
  • How much do you need to budget to achieve your goals? If you don’t have an unlimited budget then break down your goals into pieces that you can manage financially. It may take a little more time to get there. But you’ll do it with peace of mind. If you have the means, consider a small business loan.
  1. Schedule time to complete your tasks.

Choose one day a week to “check in”. Use this day or a few hours of the day to complete the action steps that lead to your goal. It’s ok to delegate the more mundane tasks to an assistant. Be sure to follow up.

  1. Set yourself up to be successful.

This may mean you will have to make some changes in your behaviors. This is tough to do – but well worth the effort to achieve the goal.

  1. If you’re having trouble being accountable to yourself, find an accountability partner; someone who will call you out when you don’t do what you say you will do.
  1. Celebrate your success (checkpoints) along the way. Before you know it you’ll be celebrating how good you feel to accomplish something new.
  1. Share your success with family, friends and customers. No doubt you’ll inspire them to achieve their own goals.

 

To run a successful business, you’ve got to know your numbers and track them on a routine basis. Doing so helps to manage trends in your business and helps you to know on a regular basis, if you are on track to your goals and what, if anything needs to be adjusted or changed.

Here is a list of numbers you should be tracking;

Income vs Profit

The company gross income less expenses, taxes, etc. will help to define your profit. Managing your expenses will model your company’s profitability. Clearly defined systems also play a big role is finding profit within your numbers.

Labor Costs vs Projected Labor

Labor costs are one of the most demanding on your cash flow and company budget. Hiring right and implementing a good training and development plan will help to keep labor under control. This should be monitored weekly vs sale projections.

Fixed and Variable Costs

Fixed costs are your rent, a lease agreement, salaries, insurance, dues, and subscriptions. Although you cannot change this day by day, month by month, at the end of the agreement you can negotiate new terms of payment

Variable costs are most everything else; such as, but not limited to supplies, postage, office equipment, technology services and support, auto or truck and fuel expenses, food and entertainment, marketing, utilities, hourly pay including, non-billable hours, etc. These are the expenses that can have the greatest impact on your cash flow and overall financial health and generally speaking can your biggest financial challenge, because they are fluid on a daily basis. Creating a spending limit can create greater control.

Credit Score 

How you use and manage credit is important to the overall success of your business. Manage your credit/debts and cash flow as closely as you manage your own personal finances. Check out www.freeannualcreditreport.com.

 Pricing Model

What is your pricing model? Is it competitive? What is your hourly rate within your model? What value do you provide for the price you are charging? Avoid a pricing war, but if you reduce your price then you must also reduce the services/value you provide.

Sales Goals vs Sales Average

Establish sales goals as a company then break down your goals by sales person. Track their progress weekly. Note their tenure and talents play a big role in their success. You should have a development plan for each member of your sales team.

Activity Rate vs. Response Rate

Do you know how many prospects you need to see to generate a pipeline of sales opportunity? Do you know how many sales you need to have each month to achieve your goals? Do you know the average sale per customer? This trend is crucial and you must respond quickly if there is a consistent negative trend.

Sales Growth Strategy

Define the volume you will need to achieve to facilitate growth within your business. When will you hire? When will you relocate? When will you expand your team? Knowing these numbers will help you to make decisions as you grow and not miss a timely opportunity.

Business Equity

Business equity is the value of your business in the eyes of the industry and the consumer as a whole. If your industry, customer and community finds strong value in your brand then your brand/business has more weight and your equity value will rise. If the business is not highly regarded then your business equity is less. Sales and systems are tightly woven into the value and equity of any business.

You may not be a numbers person, but remember this – It’s not what you make it’s what you get to keep that matters most. The overlying goal is to equity by creating profitability and you must achieve it every week, every month, every year. In business, there is little else more important than knowing your numbers when it comes to business success.

For more information about knowing your numbers and tracking your business success to become a more effective entrepreneur contact Sandra Price at Wise Chick Network at sandra@WiseChickNetwork.com or by calling direct at (630)394-4084.

Sometimes big, scary over the top goals really push me out of my comfort zone. Recently I fessed up – I am a closet introvert. Yep, that’s me, so big goals freak me out a bit. But that doesn’t mean I don’t want to achieve them.  With that said, and with the first quarter of 2015 almost done and the weather on defrost I thought it was a good time to review my progress. I’ll admit staying focused is more of a challenge than ever. But here are few key action steps I have found to keep moving forward.

  1. Don’t forget your “WHY”.

If you don’t know why it’s important then the goal won’t connect with you on a personal level, it won’t be important and it’s unlikely you will achieve it. Write down what will have improved when you achieve your goal. How will it feel when your goal has been accomplished?

Sometimes a picture is worth a thousand words – hang a picture at your desk to remind you of the importance of your goal.

  1. Create a task list and checkpoints to measure your progress. Here’s a short list

Who do you need to contact? Make a list. Use your social media resources to connect.

What do you need to do? Create a specific time line.

What do you need to learn? Research your objective. Google and LinkedIn resources can be very helpful.

How much do you need to budget to achieve your goals? If you don’t have an unlimited budget then break down your goals into pieces that you can manage financially. It may take a little more time to get there. But you’ll do it with peace of mind. If you have the means, consider a small business loan.

  1. Schedule time to complete your tasks.

Choose one day a week to “check in”. Use this day or a few hours of the day to complete the action steps that lead to your goal. It’s ok to delegate the more mundane tasks to an assistant. Just be sure to follow up.

  1. Set yourself up to be successful.

This may mean you will have to make some changes in your behaviors. This is tough to do – but well worth the effort to achieve the goal.

  1. If you’re having trouble being accountable to yourself, find an accountability partner; someone who will call you out when you don’t do what you say you will do.
  1. Celebrate your success (checkpoints) along the way. Before you know it you’ll be celebrating how good you feel to accomplish something new.
  1. Share your success with family, friends and customers. No doubt you’ll inspire them too.

The term operations describes the processes and resources that you use to produce the highest quality products or services as efficiently as possible. By creating systems that drive operations excellence you can achieve your goals and live your Success.

Business operations typically includes four key areas. Depending on the type of business, each has a specific degree of important to the success of that business; Location: Where you do business — physically and online, Equipment: The tools you need to get the job done, Labor: The human side of business operations and the Process: The way you get business done, including your systems for quality control and improvement.

Even for a small company, operations is critical to its success. Take for example my client, a talented local florist who watched her small business blossom almost beyond her control. At the beginning, she managed all the designs and arrangements herself. She bought new inventory at the flower market early in the morning and finished the bookkeeping late at night.

But as the business expanded, the florist found that she could no longer do everything alone, so she scrambled to hire and train employees. In the rush to meet growing demand, she failed to establish a clear set of expectation and operational procedures. The result: a business breakdown.

Suddenly, she had no mechanism to control how his business was being done. Flower arrangements were delivered to customers before receiving approval, accounts were not paid on time and no single person was put in charge of purchases, customer service or vendor quality.

For a brief, rocky period, a number of unhappy clients threatened to find other providers. Just in the nick of time, the florist sat down with me and worked out a new way of doing business based on higher volume and a larger staff.

The new operational procedures spelled out each person’s role and responsibilities. The details of the plan established quality controls and described a process of hiring, training and the development each new employee, filling customer orders from the initial telephone call to final bill, setting quality standards and negotiating with vendors and using a variety of time efficient tools to manage her time, resources and control her financials; all the while creating a high level of excellence and a culture of success aligned by her personal values and goals.

The transformation was astounding. Much to her surprise, she discovered that, thanks to the new procedures and newly established culture, she could spend more time with her family, profits increased an average of 10% each month and she could devote more time to do what she did best — creative design while still meeting the demand of a blooming business.

So you see, operations excellence is at the heart of every business success story – even yours.

For more information go to www.wisechicknetwork.com or www.wisechickpronetwork.com

Women’s History Month ~ Create your Legacy

Weaving the Stories of Women’s Lives is this year’s theme and gave me pause to look back at those who forged the path of opportunity we have today. Women like Rebecca Lukens, who in 1825 turned her family’s failing ironworks business into a thriving company or Clara and Lillian Westropp who in 1922 launched the first Women’s Savings & Loan. Then there’s Margaret Rudkin, whose bread recipe eventually launched the company we know as Pepperidge Farm and Pauline Trigere, who’s at home tailoring business became Estee Lauder and has been an industry game changer for over 80 years….and the list goes on and on.

This walk through history sparked my thoughts; what does it take to create a legacy in business? How did these women impact their industries? After some pondering on this subject, I found a couple of compelling traits that I believe led to their success.

First is a love of learning. When Rebecca took over the family ironworks business she saw the home market was completely ignored, so she created various methods of using iron for home based products as well as industrial manufacturing. Paulina used her knowledge to not only create beautiful hand-made dresses, but a line of natural skin care and make up to add to the beauty of her customers. It seems this love of learning sparked a greater understanding of their industry allowing them to look beyond the obvious to find a need that was not being fulfilled or not being fulfilled in the best way possible. I’m sure there were successful bread companies, but Margaret Rudkin found a way to do it better.

Their most important trait? They were fearless. I don’t mean that didn’t experience fear – I mean they forged on regardless of their fears. Imagine the fuss their actions created? These women had a greater belief in what they could achieve then the possibility they would fail and be damned those that would stand in their way.

In honor of those who have come before us and our responsibility to those who will come after us create your legacy. What game changing ideas have you talked yourself out of? What would you – could you achieve? Be damned your fears and GO FOR IT. Perhaps, someday, you’ll be a part of history and they’ll be writing about you.

 

Time Tools and Technology

Free Download

The one thing we can’t make more of, is the one thing we need most….time.

That means you’ve got to take care of the time you’ve got.

In this module you’ll learn;

* How to be more productive using time blocking. Time blocking is a similar method to how your doctor schedules his time.

* How to manage your time, set your priorities, schedule more effectively and focus on money making tasks.

* Plus you’ll get downloads to save you time. Our model week program comes in printable or excel format to help you be more productive.

 

You’ll have more time for family, friends, health and joy in business and in life.

For Details or To Register Click Here